What should early-stage startups focus on to attract investors
Investors have a strong bias towards markets with favourable size, growth, timing and competition
Product/Market Fit
It’s about having a product that the market wants and is willing to pay for.
Robust Business Plan
Investors want to know that you can be realistic about your future and have a plan for it.
Minimum Viable Product
This is about ensuring you have a product that customers actually want and will pay for.
Strong Leadership
They want to see a strong leadership team and a united business.
Traction
Investors
want to see that you’ve got some momentum behind your product.
Having a plan and being able to show how the startup plans to generate revenue can also be important factors in attracting investors.