What should early-stage startups focus on to attract investors

Investors have a strong bias towards markets with favourable size, growth, timing and competition

Product/Market Fit It’s about having a product that the market wants and is willing to pay for.

Robust Business Plan Investors want to know that you can be realistic about your future and have a plan for it.

Minimum Viable Product This is about ensuring you have a product that customers actually want and will pay for.

Strong Leadership They want to see a strong leadership team and a united business.

Traction Investors  want to see that you’ve got some momentum behind your product.

Having a plan and being able to show how the startup plans to generate revenue can also be important factors in attracting investors.